Jon Harmon is a communications consultant and author. He founded Force for Good Communications, a consultancy offering services ranging from brand-building media relations to crisis communications.
His book on crisis communications, Feeding Frenzy: Inside the Ford-Firestone Crisis, provides contemporary lessons learned for those thrust into managing a crisis.
Previously, Harmon was vice president - Communication and Reputation at Navistar, a global manufacturer of commercial trucks and military vehicles.
Harmon's career includes 23 years at Ford Motor Company in virtually every aspect of public relations, including media relations, employee and dealer communications, governmental affairs, issues management, product promotion, crisis communications and communications strategy. He played a key role in managing crisis media relations for Ford throughout the Ford-Firstone tire crisis, the first major corporate crisis of the 21st century.
The Force for Good blog is centered on the conviction that reputation is a company’s greatest asset, and that doing the right things in way of corporate social responsibility can lead directly to success in the market. The most effective means of protecting and enhancing reputation is a consistent dedication to "aspirational public relations" built on THIS: transparency, honesty, integrity and social responsibility.
The opinions expressed in "Force for Good" are the author's alone, and not necessarily those of his current or former clients or employers.
Articles and images featured or referenced on this blog under Fair Use as defined by Section 107 of the Copyright Act, which details "the various purposes for which the reproduction of a particular work may be considered 'fair,' such as criticism, comment, news reporting, teaching, scholarship, and research."