Jon Harmon

Jon Harmon is vice president - Communication and Reputation at Navistar, a global transportation company with core businesses in commercial trucking and diesel engines.

Previously, Jon was an executive consultant specializing in reputation management. He founded Force for Good Communications, a consultancy offering services ranging from brand building to crisis communications.

Jon's career includes 23 years at Ford Motor Company in every aspect of public relations, including employee and dealer communications, governmental affairs, issues management, product promotion, crisis communications and communications strategy.

As Director, North American product public relations, he led a large team responsible for brand-building media relations for the Ford, Mercury and Lincoln brands, including new product introductions and auto show news conferences.

As Director - Communications Strategy, he led an initiative to prepare the company's public relations staff for the tidal forces now transforming consumer communications, including the rise of citizen-generated media, the globalization of consumer networks, the spread of adversary networks, and the increasing expectations of corporations' social responsibilities.

The Force for Good blog began with the idea that reputation is any company’s greatest asset and that doing the right things in terms of corporate social responsibility can lead directly to success in the market. The most effective means of protecting and enhancing reputation is a consistent dedication to "aspirational public relations" built on THIS: transparency, honesty, integrity and social responsibility.

The opinions expressed in "Force for Good" are Jon's alone and do not necessarily reflect the opinions or policies of his employer.