« What You Can Learn About New Media From the President of Iran | Main | Next Practices: Story-Telling Wins Out »

February 28, 2007

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451f7f169e200d834e8439553ef

Listed below are links to weblogs that reference If You’re Sincere, You’re Still Sorry Three Years Later :

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

I think it's a fine line he walks. He needs to continue to tread lightly for as long as he's in the league, however.

Where does the NHL fit into the apology equation in these instances? The debate about the place of fighting in the league, which flared up again following the recent fight between the Flyers’ Todd Fedoruk and the Rangers’ Colton Orr that put Fedoruk in the hospital, restarted the controversy in the media about what the NHL sould do in regards to brawls and the players’ safety. (Fedoruk already missed several games earlier this season after having major facial surgery following a fight.) Since this most recent event, Gary Bettman, the league’s commissioner, has come out saying the fighting is part of the game and that the league is still debating “whether or not it’s an issue.” The NHL needs to realize that one player putting another in the hospital is an issue and remember that it does affect public perception of its product. It needs to recognize that these fights are a problem and respond accordingly – maybe even with its own apology to the public.

Striking a person from behind is the most dishonorable and ruthless action a person can commit. If a person tries to avoid confrontation and you viciously pursue him, then there should be much greater consequences than Bertuzzi endured. He may be sorry, but he should show sincere regret though his actions to show the victim's family and the public that he has not forgotten the incident.

This particular situation is a perfect example of never-ending crisis communication. Yes, the incident was three years ago, but how can Bertuzzi say it's a forgotten thing? He nearly killed a man! I'm quite sure that it isn't a forgotten incident to Steve Moore and his family. Communication in a crisis such as this one will never end because the event will always be remembered, so showing remorse one day and "trying to forget it" the next is unacceptable.
The ending of this blog brought up a great point: An organization should ALWAYS remain sorry and constantly show remorse if human tragedy was involved, regardless of the time frame. Twenty years down the road, Bertuzzi should still be apologizing to Moore, and the same goes for all corporations involved in similar situations. A sincere apology should not carry a time limit.

This could not be said better. Clearly the tears 3 years ago were not for the victim, but only for the goon being in a bad situation.
This is actually worse then the "nonapology apologies" that are so in vogue nowadays -- "if {insert person or victim} was offended by my {insert stupid act}, then I am sorry."

The comments to this entry are closed.

Back to website homepage:

Crisis Lessons Brought to Life

Twitter Updates

    follow me on Twitter