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August 06, 2007


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Great blog! I was in the corporate news media for 30 years. I watched as PR firms took over the information flow. What we're seeing now is the continuation of the progression from the obsessive control of corporate PR in the 1980s to the concept of bypassing the mass media as much as possible to talk directly to "people" through the internet. Works for me.

Really enjoyed this - my background is mainly in Internal Communication where we've been debating this issue and our relationship with broader PR. The trend is increaslyly to think in terms of relationships rather than reputations.

Seen through the lens of relationships, a lot of the threads of Harold Burson's thinking have a very different implication.


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