The current issue of BusinessWeek, dedicated to "The Case for Optimism," provides a good reason to dig into this topic again.
Numerous articles in the magazine cite encouraging economic statistics indicating the "green shoots" of a coming recovery. Optimism (or pessimism) can be a self-fulfilling prophecy and BusinessWeek sets out to do its part to help spur business leaders to begin to invest again in the future, and consumers to begin to spend. When we all start to accept that the worst is likely behind us, we can begin to take actions that collectively will ensure that the worst is, indeed, behind us.
PR and HR professionals have long understood the importance of positive thinking in driving confidence among employees. As Michelle Conlin writes in BusinessWeek:
"Most human resources managers base their motivational policies on a simple psychological premise: that optimistic, engaged employees are more productive and hence can help their employers grow and make more money."
Conlin provides proof that the premise is sound: a study showing that Best Buy store locationsreport a $100,000 increase in annual sales when employee engagement scores increase by 2%.
So how can a company's communication people help drive confidence without being dismissed as vapid cheerleaders?
- Jon Harmon
- Jon Harmon