As the economic recovery slowly begins to take hold, smart business leaders will start activating their companies' recovery plans. That means going after new market opportunities aggressively. And it means starting to invest again in essentials to the business, investments that were deferred during the downturn.
And that may include communication. If your company cut its communication budget to the bone, now is the time to make the case to adequately (not extravagantly) resource smart, effective communication.
Here's an excerpt from an interview I gave to the Bulldog Reporter:
My advice is to start thinking about the upside before your competition does. Think about how the industry will look and how you will gain market share over the competition. The first people who start looking at the horizon—as opposed to at their feet—will have the advantage.
You still want to stay as lean as you can. But this idea of saying "no" to opportunities in the name of cost cutting will not serve companies well.
One thing you should look at in particular is internal communications ... extremely important in difficult times and in times of change.... Employees are worried and insecure—and they need to hear from senior management....Communicating optimism is hugely important for getting employees in the company to buy in to the strategy and work at full capacity. Management and leaders in business should be communicating frequently and candidly. That means listening as well as talking."