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January 06, 2007


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Very insightful thoughts. Thanks for posting. It will be very interesting to watch all these forces at work in China. And as you point out, cooperation between mass media and new media in China is a natural because of each's strengths and weaknesses. But will they trust each other enough to really cooperate?


Superb post.

Several interesting things are happening in China to drive all of this:

1. The government can no longer afford to subsidize the media, so it is gradually pulling back its funding, forcing the guys who own printing presses, news wires, and TV studios to go make a buck on their own.

2. These media properties, now without their government patrons, are at the mercy of market forces.

3. Most of the folks working in traditional media are superb at production, but are awful at marketing. After all, their system was "if you print it, they will read" for decades.

4. The web guys, on the other hand, are excellent at marketing but have limited skills on the content creation side when compared with their traditional media brethren.

What this means, of course, is that the web guys are scrambling to get good at content, and the traditional players are running just as hard to figure out how to engage audiences.

Is China's media a heavily regulated sandbox ringed by protectionist laws and policy? Absolutely.

But it is a sandbox nonetheless, and some amazing things are happening.


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