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March 10, 2007


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In our world where everything is 24/7 and people do not have the time to listen completely let alone read entire articles in newspapers, your comments hit home for our society. Having time is so 20th century, who really has that much free time anymore?
With this in mind, the idea of effective storytelling has gone by the wayside. This has implications for public relations practitioners as well. What effective storytelling means in terms of public relations is sending the CORRECT and INTENDED message to the audience, and doing so in the most effective manner.
This can be crucial in dealing with crisis situations. Be short, to the point and prepared to end the questioning with, "Please excuse me...I have nothing more to say...Now you're just being rude."
As you stated, reputation is built on trust, and the easiest way to do become trustworthy is to be more transparent. Businesses need to consider this to improve their individual reputations, or the business world will become more and more shady in the eyes of the public.

Well said! I think the importance of having a thorough understanding of the issue at hand cannot be overstated. So many times it seems that we are caught up in the frenzy of a crisis, where we operate in "rush mode" and don't take the time to really understand the situation we are faced with and the impact it has on our customers. A crisis is no time to half-heartedly do our job; instead it is a time to put our full efforts into what we are doing, because the impact of our work is immense, both for our company and for our customers.

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